Whatever happened to truth in advertising? I live in Los Angeles, where what you see isn't necessarily what you get. Face lifts, breast implants, liposuction - we're walking billboards for plastic surgery.
I often walk past an apartment complex named Ocean Heaven. It sounds heavenly, but it's three blocks from the ocean.
Downtown there's a sign on a new condo complex that says "Living above LA". I'm not sure if that means it's high living or just above the smog level.
Two stores on the same block have sale signs. One sale is described as huge and the other as colossal. I don't know which is bigger. A blow-out sale sounds bigger - unless it's a fire sale.
Some signs claim they have the lowest prices, they're never undersold or they're liquidating. Unless we're careful, we're being sold a bill of goods. We need a sale on glasses so we can read the small print.
Large print on restaurants claim the world's best hot dog, ice cream or scone. I've tried them and I think those making the claims need to see more of the world. A bakery in Anchorage boasted the world's best scone. It was so bad, the baker must think the world's flat.
In catalog ads what isn't said is more important than what is said. If it doesn't say 14k gold, it isn't. If it doesn't say actual size, it isn't. Instead of giving a friend a gold bracelet for her birthday, I gave her gold-filled dental floss.
If we don't grow hair overnight, speak a foreign language in a week or get rich in thirty days, satisfaction is 100% guaranteed. Unfortunately Fake Oakley, the majority of us don't ask for refunds unless we've spent more than twenty dollars. This guarantees satisfaction to those selling 21st century snake oil for $19.99.
Then there are the fees for handling and shipping. Am I the only one who thinks these fees are too high? If there really was truth in advertising, these fees would be for shipping and mishandling.
Advertisers can play tricks with words and make our money disappear, but we believe what we want to believe. Common sense tells us that pills won't magically make us lose weight, but we buy them anyway. It's easier to take pills than to change our lifestyle. It's easier to pull the wool over our eyes than to pull on last year's bathing suit.
A couple of years ago a trip to the arrival lounge at Alicante or Murcia airport would have seen you rubbing shoulders with dozens of agents sales reps / salespeople / property consultants / tours guides ( I will call them reps from now on) all standing there with their clipboards with their clients names printed on them, often looking nervously as passengers came through the sliding doors. Similarly a trip down the coast road from the airport you would literally pass dozens of agents cars all brightly liveried and each company with its own colour cars. The credit crunch has killed off the numbers but made the agents need to extract every last euro from clients almost an art.
Your rep will great you with a big smile and engage you in small talk as they walk you back to the car. The reps should also take the luggage off you or at least the wife. During the journey back to the hotel it is taboo for the rep to talk about property for fear of the client feeling under pressure. What the rep is doing here is selling themselves, after all who would buy off somebody that they either did not like or did not trust? Your rep is sticking strictly to step one of the seven steps. The holy gospel of the rep which is drilled into them from day one. The steps are as follows and I will refer to the as we progress. I will shortly be writing an article solely covering the seven steps in much greater detail.
When you rep gets you to the hotel, they will jump out of the car and open the door for you, they will get your bags and check you into a very swish 4 or 5 star hotel on the beach with stunning views (see # 3). Once they have checked you in they will take you up to the room Replica Ray Ban Sunglasses, open the door and take you in. You will often find that the curtains will be closed in the room. This is an arrangement that the agent will have with the hotel. This enables the rep to do the great reveal. They will walk to the window and pull the curtains back with gusto revealing a beautiful view of the beautiful blue Mediterranean Sea. Having just left a grey, miserable, cold, wet and windy UK Fake Oakley Outlet, this reveal makes the client feel that they have found heaven.
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