Named "CITIZEN" of the Citizen, has been built up from the main idea is that "civilians can wear watches," that is the price to provide civilians with high value-added high-quality watches and fame in the early 1980s. Live in Chuen Lung Fu said, the high-end watch brands in consumer spending Hermes Watches in China to upgrade from the ability to upgrade, "China's changing consumer groups, and 2,000 yuan before the watch is very expensive, many people now the price is acceptable." From pushing the "solar-powered watch," to 2008's "new areas of strategy," and then in 2010 that "innovative thinking", continue to promote her husband live in Chuen Lung Citizen achieve turn. 2010 Citizen watch more "high profile", first endorsement of Citizen Takeshi Kaneshiro began advertising on television, newspapers, magazines, and the subway in full swing, and then hold "C family of man" and other activities - in the West Tiecheng strategic plan, which is its "innovative thinking" strategy of opening. Transformation was first proposed in 2008 that high-end replica Hermes Watches brand "new areas of strategy" based on an extension of the development. 2008 Citizen that "new areas of strategy," after four years, introduced several new products such as solar-powered air-Eagle Super Series, Super Titanium series, technology and value of new products with breakthrough as the main driving Citizen product price increase, to promote the transformation, while in the channel, the store re-location, terminal, etc. to match the image of a unified brand image upgrade. "Now Citizen watch sales in the Chinese market to grow 30% annually." Chuen Lung husband lived to tell "Successful Marketing" correspondent. He just took over, it is the Japanese watch market Hermes Watches price in China since the 1980s heyday of the overall decline, the Chuen Lung husband lived after he took office, from pushing the "solar-powered watch," to 2008's "new areas of strategy", 2010 The "innovative thinking strategy", he continued to promote the Citizen to achieve turn. Citizen's goal Hermes Watches replica is to achieve and consumers with the times, rather than do the luxury brand, Citizen of high value-added concept is still to adhere to the civilian population, live in Chuen Lung husband to just launch the satellite on the kinetic energy when the light table "the wing" for example, "If you get the Swiss to buy, this watch can be sold 3-50000, but the Citizen Breitling Emergency watches will not do it. Similarly, we can also do some very high-end luxury watches to enter the series, but This is not a Citizen has consistently adhered to since the brand concept. " "Citizen's style has been doing his own thing, so we need to constantly challenge yourself."