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Our stopover in Shanghai Pudong should be without any problems - just in the transit area of the airport. However, our plans are slightly changed. Due to the global swine flu epidemic, outside visitors to China are not immediately allowed to leave the plane, but need to undergo a health test. A team of four physicians dressed in space suits enters the plane, while all passengers remain in their seats. These physicians carry infrared temperature meters, which are shaped like pistols. With the pistols they "shoot" from a distance of one meter on the forehead of each passenger and then read the temperature. Since this action is probably already in flesh and blood, one loses just a bit of time. After a few minutes everything is over. Only one thing must not happen: There must be no coughing or sneezing to be heard. This would cause a complicated investigation process to trigger quarantine for all passengers at the end.
The history of Bob Hurley and Hurley International goes back to the surfing industry in Southern California during the 1970's. In those days, Bob Hurley owned a surf shop and he used to shape surfboards for fellow surfers and friends. With his own inventiveness, Bob approached a small Australian company, Billabong, with the proposal of becoming the U.S. licensee for its board shorts and because of his entrepreneurial idea, Bob then created an autonomous company, Billabong USA, and took over full design, manufacturing, marketing and sales responsibility in the U.S, leading Billabong USA to become a $67 million clothing company.
Coming to the end of Bob's arrangement with the Australian licensor Wholesale Fake Ray Ban, Bob and his management team wanted the opportunity to progress from producing strictly surf products to featuring clothing to a wider teenage market. He realized that independence from a licensor would initiate more freedom, satisfaction as well as opportunity for the management group, thus the Hurley International concept was established.
In December 1998, Hurley International ventured out into the youth market of America and revolutionized the sports wear industry almost instantaneously. Having vitality and an innovative perspective Hurley launched its first line of active wear for men, boys, kids, and juniors along with accessories and wetsuits. The support and zealousness of a new fan base lead to the break of an astounding 500 new retailers from a single ASR trade show event.
Within a matter of four years, Hurley developed immensely into a profitable multi-million dollar clothing company; it multiplied its accounts by 50 percent and became a highly regarded innovative industry leader. Hurley became famous for its fashion-oriented designs and themes of independence, individualism as well as optimism, thus constructing brand awareness through affiliations with trendsetters in a broad range of entertainment, sports and hobbies. Among the company's patented designs is the zipper-less wetsuit and the Velcro-less "easy-fly" for board shorts. The original styles of Hurley include new fabric types, bold prints and "Freedom of Choice" for its young patrons.
By the end of 2002, Bob Hurley opted to partner with NIKE and take Hurley international. Bobs plan was to establish a genuinely unique international lifestyle brand that can relate to teenagers across the world. Bob Hurley was certain that collaborating with Nike would be the best way to achieve these goals without having to compromise the company's foundation.
The success of Hurley is partially due to the company's adventurousness that materializes through the collection going far beyond t-shirts and board shorts. Giving young women's and young men's classics with a fun twist that the public was sure to appreciate, the line has expanded to include a successful shoe line as well as an impressive eyewear collection. With international offices in Sydney Cheap Oakley Frogskins, Australia; Barcelona, Spain; Biarritz, France; London and Tokyo, Japan, Hurley continues to expand and centers its attention on constructing international markets operating with an open mind. There is no limit to where Hurley will go.
Our flight from Singapore via Shanghai and Xian to Xining is without any problems. Our China Eastern Airline has changed over the last few years a great deal: There are almost exclusively Airbus planes with modern furnishings. Only on domestic flights, the equipment is not made for non-Chinese people. So I push with my rather normal-shaped nose the back of the seat in front of me when he decides to sleep. Chinese design. The best would be all the seats would automatically turn to sleep at the same time, like a pack of biscuits in De Beukelaer all tilt at once. No more misunderstandings and lots of space. I try to imagine how American citizens would fit into this kind of seat. That should probably look something like how a half-melted ice-cream between two waffles.
Together with our friends Frank and Mila and a mixed group from Singapore and Indonesia Amy and I spent our "vacation" in Tibet from 27 May to 02 June 2009. A great experience that we probably only make once. Why this adventure? For a long time the "Roof of the World" was one of my dream destinations. Unfortunately, I did not know that this would be less a vacation, but rather an adventure with some quite tough encounters.
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