Though ladies watches only have been in vogue for a few decades, it is amazing to see the number of styles and models that are available today. The first watches were made almost exclusively for men and it was very rare to see a lady with a watch hanging on her dress robe. After the turn of the last century, however, things changed and a few watchmakers started recognizing the fact that ladies watches was a huge market by itself. While some companies focused exclusively on making watches for that clientele, many mens watch manufacturers started divisions which dealt with making and selling watches for ladies. Rolex was one of the first companies to make that change.
For over a century now, Rolex as a company has been synonymous with style and precision. From their first watches made with tremendous Swiss precision to the cutting edge technologies in place on their assembly line today, Rolex watches have always been at the top of the wish list for watch lovers, and they will continue to be cherished in the coming centuries too. One of the primary aspects which make Rolex such a force to reckon with in the field of watch making is that of identifying a market before the other players do, as they did with ladies watches.
When women started buying watches in the early part of the last century, Rolex immediately recognized that this would be a huge change in the field of watch making, and immediately started making changes to their well known mens range in order for it to suit the fairer sex. Making watches smaller and lighter so they could be worn by ladies was the first change, followed by a completely different range of models suited to their style.
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